Pre-delivery and handover CD-ROMs.

Since their introduction in late 2002, a key component of the new vehicle order and delivery process in the UK has become the pre-delivery pack, which includes a model specific product information CD-ROM.

These innovative CD ROMs have become extremely popular with both customers and retailers alike, not just as part of the post-order phase but also during the crucial consideration stage – and there’s even a section which acts as an electronic brochure allowing the user to discover what is standard, optional or available as an accessory.

The CD ROMs can also be used as prospecting devices – they have a high perceived value and will often be passed from initial contact to secondary users. The customer can tour their new car’s passenger compartment even before it arrives and click on any interior feature to find out more.

They can access interactive sections allowing customers to play with, say, the COMAND navigation system, climate control systems or the multi-function steering wheel - in a totally risk free environment.

So, if you are looking for a format that can deliver to your customers spellbinding video, audio and even an innovative 360 degree interactive tour.

Why not think above and beyond? Think pre-delivery CD-ROM.